RATIONALE

In this project I was required to conceptualise an already existing print campaign (below) and turn it into a 30 second TV commercial (bottom of page). I selected my original NSRI (National Sea Rescue Institute) ad as the starting grounds for my TV commercial. I came to the idea of an ordinary everyday family man, playing with his children in the pool. Then turning a similar moment into a flashback of him rescuing someone out at sea. The key link for my idea is to use a POV (point-of-view shot) to bring a certain understanding and personal level to the commercial, as this now relates to many viewers.

TAGLINE 

Sometimes it is a race