RATIONALE

For this project which was based on being  'Truly South African' and therefore had to be in one of the official South African languages. Going forward with this in mind, I selected a family favourite powered drink brand; Drink O Pop. I decided to create a bright fun visual of the selected flavour fruit that is turning into juice, thus highlighting the real flavours available. Keeping with health trends, I constructed my tagline to represent sugar free drink without the guilt. "Sappige Smaak. Sonder Suiker" translates to "Juicy Flavour. Without sugar."