RATIONALE

Mal is an ideas & design hub that uses the power of creativity to make Good Stuff happen across South Africa. This Really Good Wine range supports Make A Library project. A meaningful percentage of proceeds go toward building libraries for underprivileged primary schools. To date, Mal have built 15 colourful and vibrant libraries, all designed and built by their own dedicated and selfless team. Mal required a solution for external wine bottle packaging that harmonised with the goal of Make A Library project. Using the CI designed by Mal themselves and keeping in mind the given key message; being a Really Good Wine, this creative solution coincides with the packaging and campaign objectives.

TAGLINE

A Really Good Wine

IN-STORE ACTIVATION