Requirement

WSL Longboard Abu Dhabi 2024 Poster/Branding

WSL Championship Tour Abu Dhabi 2025 Poster/Branding

Role
Leading senior creative designer, conceptualized and designed two event posters for Surf Abu Dhabi’s World Surf League (WSL) events, creating bold and dynamic visuals that captured the energy of competitive surfing in the region.

Agency
Burson - The Studio

Surf Abu Dhabi

Client
Surf Abu Dhabi

Country
Abu Dhabi, UAE

Year
August 2023 -

February 2025

EVENT POSTER

Event artwork is used for the official WSL/ Surf Abu Dhabi event poster, onsite artwork, local area marketing, broadcast, social, and merchandise.

Brief Requirement: Must understand the WSL look and feel, the culture of surfing, and surfing style, and bring in a unique point of view and perspective to the visual representation and vocabulary of the event.

Artwork should:

● Appeal to the core surfing community, casual WSL surf fans, and the event destination’s local market/community

● Incorporate a cultural feel in an organic, non-stereotypic way where applicable.

● Communicate the beauty, uniqueness, consistency, and authenticity of the wave or the event site itself

WSL SURF ABU DHABI PRO

The Championship Tour 2025

WSL LONGBOARD CLASSIC

Surf Abu Dhabi 2024

Visual Breakdown