Requirement Social Content
Role
Senior creative designer, during the lead-up to the event, on-ground for 2 weeks during the event for live coverage.
Agency
Burson - The Studio
COP16 RIYADH
Client
COP16
Country
Riyadh, KSA
Year
August 2024 - January 2024
PRINT & OOH
I crafted a compelling print ad for The New York Times centered on the theme of Missed Calls. The ad conveyed a powerful message through a striking visual and thoughtful design, resonating with audiences and driving awareness. The concept was later adapted for international publications, extending its impact across multiple regions.
COP16 Print Advert in NYT 2024
Every year, 100 million hectares—an area the size of Egypt—are lost to land degradation, devastating ecosystems, crippling food security, and leading to forced human migration.
Don’t miss the Land’s call to act now, for our land and our future.
The Sixteenth Conference of the Parties to the United Nations Convention to Combat Desertification (UNCCD COP16)
Riyadh, Saudi Arabia | 2-13 December 2024
COP16 Print Advert in Al Riyadh 2024
Land degradation leads to the loss of an area equivalent to 4 football fields per second every day!
Because we care, the Kingdom of Saudi Arabia is hosting the 16th Conference of the Parties to the United Nations Convention to Combat Desertification in Riyadh from December 2-13, to contribute to solving this global problem, by providing the largest forum for expertise and technologies to find innovative solutions that serve humanity in the world.
Join us and register to attend and contribute to protecting the Earth's natural resources.
SOCIAL MEDIA
As a senior creative designer, I played a key role in shaping the social media presence for COP16. From conceptualization to execution, I crafted visually compelling content that built awareness and engagement leading up to the event in December 2024.
PRODUCTION
As a Senior Creative Designer, I played a role in conceptualizing video campaigns and working alongside our production team to ensure all creatives continued the campaign theme.
Social media video conceptualized for Saudi National Day, showing Riyadh turning green prior to the event.
COP16 Missed Calls Campaign
“Pick-up before it’s too late” is a part of our “missed calls” campaign where we are promoting COP16 leading up to the event.
COP16 Riyadh Wrap-up
Wrap-up video of the COP16 event featuring all our onground coverage and engagement with guests & capturing all the interactive pavilions.