Burson

Requirement Generate awareness around the Hill & Knowlton and BCW merger + bring the Burson community together to celebrate.

Role
Senior Creative Designer

Agency
Burson - The Studio

Client
Burson

(Internal Comms)

Country
Global

Year
June 2024

Hello Yellow!

LinkedIn GIFS

On June 13th, 2024, when Burson was officially launched, all employees worldwide were able to join in the celebration from the comfort of their own devices. Employees posted our custom Burson LinkedIn GIFs celebrating the day that we “Became Burson.”

We provided a toolkit with GIF options for employees to pick and share from. These GIFs were designed to mimic the iconic LinkedIn celebration post but with a twist.

Reference for Activation

LinkedIn Turned Yellow

Once Burson has been officially launched, all Burson employees will be able to update their LinkedIn profile cover photos with the options provided in the toolkit. We will encourage employees to update their profiles on July 1st, while we are all celebrating with our Burson GIFS being posted.

We showcased the branding and logo for the first time as Burson through this social stunt.

AlUla

Requirement Generate awareness around the AlUla Skies festival

Role
Senior Creative Designer

Agency
Hill & Knowlton - The Studio

Client
AlUla

Country
Saudi Arabia

Year
February 2023

Ignition

AlUla Skies Festival is a celebration of the beautiful landscape and skies surrounding the city of AlUla. We want to share this beauty, by involving and inviting everyone to join in with the celebration.

Idea

Partnering with an exclusive/international beauty brand such as M.A.C to promote the stunning variation of colors on display at the AlUla Skies Festival. M.A.C is known for its partnerships + collaborations with other high fashion, celebrities, and brands. We want to show the world AlUla X M.A.C collab. Be it, a blue sky during the day, an ombre sunset, there will be the most stunning colors, specifically chosen to match the skies of AlUla all in an eyeshadow palette & liquid eyeliner called the AlUla Skyliner!

Implementation

Releasing these products globally under the brand name & sending PR boxes to MUA (Makeup Artists) influencers to post on their socials and create new tutorials on creating the AlUla Sunset shade with the new eyeshadows/eyeliner.

Dolby & Reel Cinemas

Campaign Celebrating our heroes

Role
Junior Creative Designer

Agency
Hill & Knowlton - The Studio

Client
Dolby

Country
Dubai, UAE

Year
October 2020

Executive Summary

Dolby Cinema is known for delivering the total cinema experience where movies come to life. However, because of COVID-19, cinemas were closed for an extended period. With just a couple of weeks prior to lifting the lockdown and restrictions for cinemas, H+K Strategies was tasked with creating a campaign that would inspire audiences to return to the cinema and communicate the health and hygiene measures adopted by Dolby Cinema. We wanted to drive a message that landed with impact and emotion. The key point was driven to give thanks, and we thought about who is more deserving to give our thanks to than the healthcare workers, who are the reason we can return to the cinema.

Our approach would celebrate the frontline workers with a free screening for the healthcare community, support the screening with an inspirational thank you video and contribute tickets to the healthcare community. The campaign was not without its challenges; we had a short timeline to execute, a very limited budget and we had to deliver a trailer of the quality expected in a Dolby theatre. Given we are in the business of human relationships, we leveraged our connections to come up with creative solutions to these challenges and deliver results.